The merger between National Bank of Abu Dhabi (NBAD) and First Gulf Bank (FGB) may create the UAE’s biggest lender in terms of its assets, but that does not necessarily mean it will have the biggest brand.
Following the completion of its merger, the company said last week that the combined entity would be known as First Abu Dhabi Bank.
It added that the combination would create not only the UAE’s biggest bank but also one of the biggest banks in the Mena region, with total assets of more than Dh670 billion.
News Source:First Abu Dhabi Bank brand may not be region’s biggest says Brand Finance
