Spinneys supermarkets will launch a new line of misshapen or oddly sized fruit and vegetables within the next few weeks, Martin Jorge Aguirre, the brand’s Commercial Manager for Fresh Produce told GN Focus. “Most farmers meet our specifications about 95 per cent of the time, but there’s still a gap,” he said.
The new line, to be called I am Imperfect, will retail about 20 per cent lower than conventional produce, he said.
The move ties into local initiatives to reduce food waste across the country.
News Source: Spinneys to sell ‘ugly vegetables’ in the UAE
